Meet The Team
Introducing our skilled and competitive team, ready to exceed expectations. Comprising experts in their fields, we collaborate seamlessly to deliver exceptional results. With a shared commitment to excellence, our team is dedicated to meeting your needs and driving success for your business.

Paul Familara
Director
A seasoned entrepreneur with extensive expertise in sales and marketing, Paul has built companies from the ground up, using innovative marketing strategies as the primary driver of success. He has led Innovate for 18 years and holds a Digital Marketing Certificate from the NZ Marketing Association.

Nonalu Familara
Director
With a strong management background and over a decade of experience in the business field, Nona expertly handles the financial side of the business. She holds a postgraduate degree in business from UUNZ Auckland.

Irene Acosta
Managing Director
Irene began her career in 2005 and is the current Managing Director. With nearly two decades of experience, Irene has demonstrated exceptional leadership and strategic vision. As Managing Director, she has been instrumental in steering the organization towards success, overseeing all aspects of the business, and ensuring that the company meets its goals and objectives.

M a r k N a n q u i l
Digital Marketing Manager
Mark has 10 years of experience in Digital Marketing, including skills in Social Media Management, Ads on Instagram, Meta, TikTok, and LinkedIn, Google, Web Development, SEO/SEM, Content Marketing and Writing, Sales Funnel, SMS Blast, Lead Generation, and Email Marketing. Certified in Digital Marketing, Google Ads, Meta Business Partner, and Google Analytics, He is also recognized as a Business Blogger.

Rachel Capati
Multimedia Artist
Rachel has been a multimedia artist for 9 years, specializing in creating compelling designs, editing high-quality videos, and developing user-friendly websites. She has advanced Adobe Creative Suite expertise. Her passion lies in turning creative ideas into eye-catching visuals that enhance brand identity and engagement.

Marj Arnaiz
Technical & Admin Specialist
Marjorie has 12 years of experience in Marketing and Administration. She is skilled in concept design, photo editing, and video editing, with technical expertise in both hardware and software. She takes on a sense of responsibility to assist other departments in reaching their goals successfully.

RC Cruz
Senior Business Development Officer
RC has a background in Business Development, with a focus on lead generation, client acquisition, and market research. He specialize in building meaningful client relationships, developing business opportunities across key industries, and supporting growth for Innovate. With a strategic and proactive mindset, he consistently identify market trends, create actionable insights, and contribute to expanding the organization’s client base. His strengths lie in planning, communication, and a results-driven approach to business growth.

Catherine Verano
Sales and Operations Associate
TL Cathy is the Sales and Operations Associate. In this role, she excels in sales and operations, which is key in driving the organization’s growth and efficiency. Catherine is also responsible for facing clients and dealing with them in various projects, ensuring their needs are met and projects are successfully executed. Her expertise, dedication, and excellent client-handling skills have significantly contributed to achieving sales targets and optimizing operational processes, ensuring the smooth functioning of the business.

We are confident in our ability to exceed your expectations and drive success for your business.
With our expertise and commitment to excellence, we are ready to deliver outstanding results in social media marketing, designs, and strategies.
Let's work together to achieve your goals and take your business to new heights.