How to drive traffic to your website
We’ve gathered a list of 10 proven, high-impact tactics for driving more traffic to your online store.
1. Optimize Your Free Google Business Profile
Did you know that an optimized Google business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website.
2. Pay Attention to On-Page SEO
Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
3. Get Listed in Online Directories
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’ free Yelp page could rank high for relevant searches.
4. Post to Social Media
Social media is one of the most popular free marketing tools around and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media followers into website visitors, and draw traffic from their networks if you post shareable content.
5. Target long-tail keywords.
For those unfamiliar with the term, long-tail keywords refer to highly specific keyword phrases that have lower search volume. Though less frequently searched for, their level of specificity is often indicative of a user’s higher likelihood of converting.
6. Use email marketing.
You can also boost traffic to your website by implementing email marketing—that is, email outreach to your target audience. This can be conducted in a variety of ways, such as:
- Welcoming new subscribers
- Informing customers of new products and updates
- Announcing promotional deals
- Providing educational materials
- So long as your email copy is compelling enough, email marketing can easily draw users to check out and explore your website further.
Retargeting ads can appear on websites or social media feeds. They are placed in front of people who have already visited your site once, and who are therefore more likely to return.
8. Optimize for search engines, especially Google.
Research shows that websites ranking on the first page of Google’s search results receive the overwhelming majority of user clicks. It goes without saying then that search engine optimization (SEO) is critical to making your blog visible in order to generate what is known as organic traffic.
Since Google’s algorithm regularly changes, that means optimization should be an ongoing effort—not a one-time project. And though tedious, it’s the difference between zero and high visibility for your website.
9. Digital Media Advertising
While with search advertising, you’re paying to show up in the top spot for relevant searches, with digital media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, digital media offers superb targeting.
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