Ever heard of the brand Moonpie?
Moonpies are marhsmallow snack cakes that have been around for a long long time. Chances are you've come across them as a kid somewhere.
Lately Moonpies have been making a killing in terms of it's sales--thanks to a quirky and highly creative social media strategy that doesn't focus on selling and advertising but rather giving upfront value by having regular, everyday and often funny conversations with its customers.
Check the article below on how Moonpie has been able to pull it off consistently in Twitter and it's other channels.